SEO: A Beginners Guide
If you have heard the term SEO and aren’t sure what it means, you’ve come to the right place. SEO or search engine optimization is a term that you will hear when you come to building a website or indeed having a website built for you. A website that is not correctly optimized for the search engine is about as much use as not having a website at all. There is absolutely no point in shelling out money on a great looking website if no one can find it. So, in this article we will briefly cover the basics of SEO, what it means, and why it’s so important for your online marketing campaign.
What is SEO?
Search engine optimization is the practice of increasing quantity and quality of web traffic as well as the exposure of your brand. SEO when done organically is non-paid, and ultimately the best form of SEO around. SEO is all about understanding what people actually search for on Google or other search engines such as Google. A simplified example would be someone hoping to buy some high quality hiking gear online. What would they type into the search engine box? Perhaps they would type in “best hiking gear” or “cheap hiking gear for men”. Thankfully you don’t have to guess or be a mind-reader. There are all the SEO tools out there ready to give you the answer to this question and much more.
When you know what people are looking for online and the words they are using for their searches, it makes it much easy to connect to these people. These people are your potential customers and of course potential sales. Let’s pretend that SEO is a two-sided coin. On one side you need to know your audience’s intent. On the other side, you need to know how to deliver it in such a way that the search engines and the crawlers they use will understand it. (https://www.rankno1.co.uk/seo/london.html)
In simplified terms, a search engine is rather like an answer machine. Have you ever caught yourself saying “I’m not sure, I’ll ask Google?” Search engines scour not just millions but billions of pieces of content, looking for the ones that answer your question best. Search engines catalogue content found on the Internet that can be found in various forms; images, websites, PDFs, videos, and more. This process is known as crawling and indexing. Now, if you own a website, in order for people to find it, it must have been crawled and indexed by the search engines. (https://www.rankno1.co.uk/seo/dorset.html)
When you conduct a search on Google or Bing or Yahoo, the first results on page 1 will be paid-advertised. Directly below these results, that often aren’t actually very relevant, you’ll find the top organic results. Today, you will find the search engine results pages filled with dynamic organic results, featured snippets, and more. Let’s say you search for your local weather in Seattle. You will find a direct result for a weather forecast, often followed by links to other weather forecasts for your region. Search engines make money from advertising, their goal being to continually solve searcher’s queries better. Organic results you find in the search engines on the other hand are directly influenced by SEO. (rankno1)
There are many techniques for optimizing your website so that it is found in the organic SERPS. Just a few of these are the use of correct keywords, back-linking, and the use of Alt tags, and images and video content. If you are developing a website as a beginner, the platform you choose for doing so is extremely important. For example, WordPress is a CRM that is easy to use and that is entirely free (you will only need to pay for hosting). Not only is WordPress free; by downloading and using a simple plugin like Yoast SEO, you will be guided through the process of SEO. If your content is great for the search engines, it will be given a green light. It couldn’t really get any simpler, could it?
The Importance of SEO
There are plenty of ways to get traffic to your website. These include blogging, social media, and paid advertising. But, an organically optimized website will ensure that not just traffic arrives at you site, but useful traffic that could generate sales. A savvy searcher on the Internet will look out for credible and organic search results, paying more attention to organic content than to sites where paid advertising has been used. Organic SEO is free, and when set up correctly, your website will continue to pay dividends to your over time. By using online Keyword finders to find the best keyword for your content, and by using evergreen content, your traffic will snowball over time, without any input from you or from paid advertising.